Understanding the user
Understanding the user
Designing the journey
Designing the journey
Perfecting the experience
Perfecting the experience
The
Usability
Wizard
Unform's Usability Wizards
Timo
Simone
Aniek
Hannah
Seray
The Branding Guru's
Tom
Lizzy
The Strategy Captains
The
Usability
Wizard
Unform's Usability Wizards
Timo
Simone
Aniek
Hannah
Seray
The Branding Guru's
Tom
Lizzy
The Strategy Captains
The
Usability
Wizard
Unform's Usability Wizards
Timo
Simone
Aniek
Hannah
Seray
The Branding Guru's
Tom
Lizzy
The Strategy Captains
"Everyone deserves a front-row seat to usability magic. My spells make sure no one’s left out of the show."
"I talk to buttons. They talk back. And users click without even knowing why—it’s pure wizardry."
"I make users forget frustration exists. Smooth flows, happy scrolls—no magic wand needed."
Flow Master
Click Whisperer
Accessibility Sage
"Everyone deserves a front-row seat to usability magic. My spells make sure no one’s left out of the show."
"I talk to buttons. They talk back. And users click without even knowing why—it’s pure wizardry."
"I make users forget frustration exists. Smooth flows, happy scrolls—no magic wand needed."
Flow Master
Click Whisperer
Accessibility Sage
"Everyone deserves a front-row seat to usability magic. My spells make sure no one’s left out of the show."
"I talk to buttons. They talk back. And users click without even knowing why—it’s pure wizardry."
"I make users forget frustration exists. Smooth flows, happy scrolls—no magic wand needed."
Flow Master
Click Whisperer
Accessibility Sage
Let's start the design quest!
This is my toolkit
Let's start the design quest!
This is my toolkit
Let's start the design quest!
This is my toolkit
The Challenge
The Challenge
The Challenge
We start with the client's vision
We start with the client's vision
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
"We need a new website design that aligns with our brand and, of course, with our customers!"
"We need a new website design that aligns with our brand and, of course, with our customers!"
"We need a new website design that aligns with our brand and, of course, with our customers!"
"We need a new website design that aligns with our brand and, of course, with our customers!"
I'll guide you
I'll guide you
The true
design journey
The true
design journey
The true
design journey
The strategy process involves three main phases
The strategy process involves three main phases
Understanding the user
Empathizing with users to uncover their needs and behaviors.
Understanding the user
1
Understanding the user
Empathizing with users to uncover their needs and behaviors.
Understanding the user
1
Understanding the user
Empathizing with users to uncover their needs and behaviors.
Understanding the user
1
Designing the Journey
Prototyping and iterating to ensure a seamless user experience.
Designing the Journey
2
Designing the Journey
Prototyping and iterating to ensure a seamless user experience.
Designing the Journey
2
Designing the Journey
Prototyping and iterating to ensure a seamless user experience.
Designing the Journey
2
Perfecting the Experience
Refining every detail to create a flawless, intuitive design.
Perfecting the Experience
3
Perfecting the Experience
Refining every detail to create a flawless, intuitive design.
Perfecting the Experience
3
Perfecting the Experience
Refining every detail to create a flawless, intuitive design.
Perfecting the Experience
3
Phase 1
Start
Start
First things first! We figure out what users want (and what’s driving them crazy). Research mode on!
First things first! We figure out what users want (and what’s driving them crazy). Research mode on!
1/3
Question
Question
The Usability Wizard
Question time!
How do we use empathy maps to design a user-friendly experience?
A
We map out the user’s thoughts, feelings, and behaviors to understand their needs and pain points.
B
We track how much coffee each user drinks to gauge their decision-making speed.
The Usability Wizard
Question time!
How do we use empathy maps to design a user-friendly experience?
A
We map out the user’s thoughts, feelings, and behaviors to understand their needs and pain points.
B
We track how much coffee each user drinks to gauge their decision-making speed.
The Usability Wizard
Question time!
How do we use empathy maps to design a user-friendly experience?
A
We map out the user’s thoughts, feelings, and behaviors to understand their needs and pain points.
B
We track how much coffee each user drinks to gauge their decision-making speed.
A
B
A
B
Client Review
Client Review
We share our insights and Product Statement with the client, making sure we’re aligned before moving forward.
We share our insights and Product Statement with the client, making sure we’re aligned before moving forward.
“Impressive! I was starting to think we’d need a crystal ball, but this is much better. Let’s get moving!”
“Impressive! I was starting to think we’d need a crystal ball, but this is much better. Let’s get moving!”
“Impressive! I was starting to think we’d need a crystal ball, but this is much better. Let’s get moving!”
Simone
A little explanation from Unform’s Usability Wizard
Simone
A little explanation from Unform’s Usability Wizard
Simone
A little explanation from Unform’s Usability Wizard
Phase 2
Start
Start
With the Product Statement in mind, we focus on outlining the structure and flow, ensuring users will be guided toward their goals.
With the Product Statement in mind, we focus on outlining the structure and flow, ensuring users will be guided toward their goals.
2/3
Question
Question
The Usability Wizard
Question time!
When starting the design phase, what’s the first thing we should focus on?
A
Creating a stunning visual design to impress the client.
B
Drawing out the user flows to map out how users will interact with the system.
The Usability Wizard
Question time!
When starting the design phase, what’s the first thing we should focus on?
A
Creating a stunning visual design to impress the client.
B
Drawing out the user flows to map out how users will interact with the system.
The Usability Wizard
Question time!
When starting the design phase, what’s the first thing we should focus on?
A
Creating a stunning visual design to impress the client.
B
Drawing out the user flows to map out how users will interact with the system.
A
B
B
Client Review
Client Review
We turn user flows into wireframes, shaping the design structure and laying the groundwork for the user experience.
We turn user flows into wireframes, shaping the design structure and laying the groundwork for the user experience.
"Looks like a great start! The structure is solid, but it’s still a bit like a skeleton. Let’s add some skin to make it come alive!"
"Looks like a great start! The structure is solid, but it’s still a bit like a skeleton. Let’s add some skin to make it come alive!"
"Looks like a great start! The structure is solid, but it’s still a bit like a skeleton. Let’s add some skin to make it come alive!"
Aniek
A little explanation from Unform’s Usability Wizard
Aniek
A little explanation from Unform’s Usability Wizard
Aniek
A little explanation from Unform’s Usability Wizard
Phase 3
Start
Start
Let’s put these wireframes to the test! Usability testing is where we make sure the design isn’t just pretty, but also functional and user-friendly.
Let’s put these wireframes to the test! Usability testing is where we make sure the design isn’t just pretty, but also functional and user-friendly.
3/3
Question
Question
The Usability Wizard
Question time!
What’s the secret to great usability testing?
A
Let users explore and surprise you—it’s where the magic happens.
B
Ask your cat to navigate it first—if they can't, it's definitely not usable.
The Usability Wizard
Question time!
What’s the secret to great usability testing?
A
Let users explore and surprise you—it’s where the magic happens.
B
Ask your cat to navigate it first—if they can't, it's definitely not usable.
The Usability Wizard
Question time!
What’s the secret to great usability testing?
A
Let users explore and surprise you—it’s where the magic happens.
B
Ask your cat to navigate it first—if they can't, it's definitely not usable.
A
B
Client Review
Client Review
Once the wireframes have been transformed into fully realized UI designs, we deliver them to the client.
Once the wireframes have been transformed into fully realized UI designs, we deliver them to the client.
“These designs are so intuitive! You’ve clearly centered on user needs—everything flows seamlessly.”
“These designs are so intuitive! You’ve clearly centered on user needs—everything flows seamlessly.”
“These designs are so intuitive! You’ve clearly centered on user needs—everything flows seamlessly.”
Timo
A little explanation from Unform’s Usability Wizard
Timo
A little explanation from Unform’s Usability Wizard
Timo
A little explanation from Unform’s Usability Wizard
The
Usability
Wizard
Completed
The
Usability
Wizard
Completed
The
Usability
Wizard
Completed
Explore
other quests
Explore
other quests
Explore
other quests
How else can we help you?
How else can we help you?
Step into
our future
Step into
our future
Step into
our future
A sneak peek into 2025
A sneak peek into 2025
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
Want to see more of Unform?
New proposition
New proposition
New proposition
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!