The Discovery Zone
Crafting the Identity
Bringing it to Life
Branding Guru
Branding Guru
The
“A font isn’t just type; it’s a voice. I find the right tone and let it speak.”
“Color isn't just seen—it's felt. Each shade has its story, and I'm here to listen.”
“A logo is not just a symbol — it’s the brand’s soul in a single glance.”
Identity Sculptor
Color Whisperer
Typography Tamer
“A font isn’t just type; it’s a voice. I find the right tone and let it speak.”
“Color isn't just seen—it's felt. Each shade has its story, and I'm here to listen.”
“A logo is not just a symbol — it’s the brand’s soul in a single glance.”
Identity Sculptor
Color Whisperer
Typography Tamer
“A font isn’t just type; it’s a voice. I find the right tone and let it speak.”
“Color isn't just seen—it's felt. Each shade has its story, and I'm here to listen.”
“A logo is not just a symbol — it’s the brand’s soul in a single glance.”
Identity Sculptor
Color Whisperer
Typography Tamer
Unform's Branding Guru's
Hannah
Seray
Timo
Simone
Aniek
Tom
Lizzy
Unform's Branding Guru's
Hannah
Seray
Timo
Simone
Aniek
Tom
Lizzy
Unform's Branding Guru's
Hannah
Seray
Timo
Simone
Aniek
Tom
Lizzy
Let’s start the design quest
This is my toolkit
Let’s start the design quest
This is my toolkit
The Challenge
The Challenge
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
Client request:
We want our new brand to be vibrant! But very serious too…
Client request:
We want our new brand to be vibrant! But very serious too…
I'll guide you
I'll guide you
The true design journey
The true design journey
The brand design process involves three main phases:
The brand design process involves three main phases:
The Discovery Zone
Understanding the brand's values and target audience through research and workshops.
The Discovery Zone
1.
The Discovery Zone
Understanding the brand's values and target audience through research and workshops.
The Discovery Zone
1.
The Discovery Zone
Understanding the brand's values and target audience through research and workshops.
The Discovery Zone
1.
Crafting the identity
Developing all of the brand assets to reflect the brand's personality.
Crafting the Identity
2
Crafting the identity
Developing all of the brand assets to reflect the brand's personality.
Crafting the Identity
2
Crafting the identity
Developing all of the brand assets to reflect the brand's personality.
Crafting the Identity
2
Bringing it to life
Refining the concepts to create a cohesive, polished style guide with final guidelines for use.
Bringing it to life
3.
Bringing it to life
Refining the concepts to create a cohesive, polished style guide with final guidelines for use.
Bringing it to life
3.
Bringing it to life
Refining the concepts to create a cohesive, polished style guide with final guidelines for use.
Bringing it to life
3.
Phase 1
Phase 1
Discovery
Zone
Discovery
Zone
Discovery
Zone
The
The
First, we have a kick-off workshop to define the brand’s personality and core values.
First, we have a kick-off workshop to define the brand’s personality and core values.
First, we have a kick-off workshop to define the brand’s personality and core values.
Question time!
The Branding Guru
We make 3 moodboards to kick off the brand's visual style.
What's our secret sauce behind each one?
A
Each moodboard reflects the brand’s values, personality, and audience vibe.
B
Each moodboard reflects current design trends and what's popular.
The Strategy Captain
“Exactly! Moodboards should reflect the brand's essence, aligning with its values and audience for a meaningful visual direction.”
The Strategy Captain
“Trends come and go, but a strong brand identity stays. Focusing on brand essence ensures the moodboards are meaningful, not just fashionable."
Question time!
The Branding Guru
We make 3 moodboards to kick off the brand's visual style.
What's our secret sauce behind each one?
A
Each moodboard reflects the brand’s values, personality, and audience vibe.
B
Each moodboard reflects current design trends and what's popular.
The Strategy Captain
“Exactly! Moodboards should reflect the brand's essence, aligning with its values and audience for a meaningful visual direction.”
The Strategy Captain
“Trends come and go, but a strong brand identity stays. Focusing on brand essence ensures the moodboards are meaningful, not just fashionable."
Question time!
The Branding Guru
We make 3 moodboards to kick off the brand's visual style.
What's our secret sauce behind each one?
A
Each moodboard reflects the brand’s values, personality, and audience vibe.
B
Each moodboard reflects current design trends and what's popular.
The Strategy Captain
“Exactly! Moodboards should reflect the brand's essence, aligning with its values and audience for a meaningful visual direction.”
The Strategy Captain
“Trends come and go, but a strong brand identity stays. Focusing on brand essence ensures the moodboards are meaningful, not just fashionable."
In a Kitchen Review,
we present the moodboards
to the client.
In a Kitchen Review,
we present the moodboards
to the client.
In a Kitchen Review,
we present the moodboards
to the client.
Client response:
Alright, let’s go with Concept 2—it hits the right notes for us!
Client response:
Alright, let’s go with Concept 2—it hits the right notes for us!
Innovative
Traditional
Modern
Classic
Friendly
Formal
Playful
Serious
Creative
Conventional
Innovative
Traditional
Modern
Classic
Friendly
Formal
Playful
Serious
Creative
Conventional
Innovative
Traditional
Modern
Classic
Friendly
Formal
Playful
Serious
Creative
Conventional
Innovative
Traditional
Modern
Classic
Friendly
Formal
Playful
Serious
Creative
Conventional
Innovative
Traditional
Modern
Classic
Friendly
Formal
Playful
Serious
Creative
Conventional
A little explanation
Hannah - Branding Guru @ Unform
As a brand designer, the first moodboards set the tone—capturing the brand’s core values and personality in a broad sense. They’re like a visual first impression, giving direction for the design journey ahead.
A little explanation
Hannah - Branding Guru @ Unform
As a brand designer, the first moodboards set the tone—capturing the brand’s core values and personality in a broad sense. They’re like a visual first impression, giving direction for the design journey ahead.
A little explanation
Hannah - Branding Guru @ Unform
As a brand designer, the first moodboards set the tone—capturing the brand’s core values and personality in a broad sense. They’re like a visual first impression, giving direction for the design journey ahead.
Phase 2
Phase 2
Crafting
the Identity
Crafting
the Identity
Crafting
the Identity
With the brand's personality and moodboard in mind, we’re set to define the brand assets that bring the brand to life.
With the brand's personality and moodboard in mind, we’re set to define the brand assets that bring the brand to life.
With the brand's personality and moodboard in mind, we’re set to define the brand assets that bring the brand to life.
Question time!
The Branding Guru
How do we decide on the perfect typography, colors, and style elements?
A
By choosing each element separately, then place them next to each other to see how they work together.
B
By combining all elements to see the overall look and feel, then tweak individual pieces if needed.
Usability Wizard
“Nice start, but remember, typography and colors need to work together. Think of it like a jigsaw puzzle—each piece should complement the others”
The Strategy Captain
"Exactly! Start with the whole design, then fine-tune. That way, the typography and colors align with the brand's feel while staying consistent."
Question time!
The Branding Guru
How do we decide on the perfect typography, colors, and style elements?
A
By choosing each element separately, then place them next to each other to see how they work together.
B
By combining all elements to see the overall look and feel, then tweak individual pieces if needed.
Usability Wizard
“Nice start, but remember, typography and colors need to work together. Think of it like a jigsaw puzzle—each piece should complement the others”
The Strategy Captain
"Exactly! Start with the whole design, then fine-tune. That way, the typography and colors align with the brand's feel while staying consistent."
Question time!
The Branding Guru
How do we decide on the perfect typography, colors, and style elements?
A
By choosing each element separately, then place them next to each other to see how they work together.
B
By combining all elements to see the overall look and feel, then tweak individual pieces if needed.
Usability Wizard
“Nice start, but remember, typography and colors need to work together. Think of it like a jigsaw puzzle—each piece should complement the others”
The Strategy Captain
"Exactly! Start with the whole design, then fine-tune. That way, the typography and colors align with the brand's feel while staying consistent."
A
B
In a second Kitchen Review, we present the visual style to the client.
In a second Kitchen Review, we present the visual style to the client.
In a second Kitchen Review, we present the visual style to the client.
Client response:
“This is almost as good as my morning coffee! But can we make the font a bit more... ‘wow’?”
Client response:
“This is almost as good as my morning coffee! But can we make the font a bit more... ‘wow’?”
A
A
B
B
A little explanation
Seray - Branding Guru @ Unform
Shaping visual elements involves aligning colors, typography, and imagery with the brand’s core values. Colors evoke emotion, typography sets the tone, and imagery tells the brand’s story. The key is consistency—each choice should reflect the brand’s personality and mission, ensuring a cohesive and impactful identity.
A little explanation
Seray - Branding Guru @ Unform
Shaping visual elements involves aligning colors, typography, and imagery with the brand’s core values. Colors evoke emotion, typography sets the tone, and imagery tells the brand’s story. The key is consistency—each choice should reflect the brand’s personality and mission, ensuring a cohesive and impactful identity.
A little explanation
Seray - Branding Guru @ Unform
Shaping visual elements involves aligning colors, typography, and imagery with the brand’s core values. Colors evoke emotion, typography sets the tone, and imagery tells the brand’s story. The key is consistency—each choice should reflect the brand’s personality and mission, ensuring a cohesive and impactful identity.
Phase 3
Bringing
it to Life
Bringing
it to Life
Bringing
it to Life
The style elements form the basis for the style guide, ensuring the brand's identity is consistently showcased across all touchpoints.
The style elements form the basis for the style guide, ensuring the brand's identity is consistently showcased across all touchpoints.
The style elements form the basis for the style guide, ensuring the brand's identity is consistently showcased across all touchpoints.
Question time!
The Branding Guru
How do we typically set up a style guide?
A
We just pick some random colors and fonts and call it a day.
B
We define specific guidelines for each element and ensure consistency in its application.
The Strategy Captain
“Just tossing elements together? That’s more like a game of digital Jenga! A style guide needs careful planning, not chaos. Consistency is key!”
The Strategy Captain
“Exactly! Clear guidelines for each element keep the brand consistent and unified across all channels”
Question time!
The Branding Guru
How do we typically set up a style guide?
A
We just pick some random colors and fonts and call it a day.
B
We define specific guidelines for each element and ensure consistency in its application.
The Strategy Captain
“Just tossing elements together? That’s more like a game of digital Jenga! A style guide needs careful planning, not chaos. Consistency is key!”
The Strategy Captain
“Exactly! Clear guidelines for each element keep the brand consistent and unified across all channels”
Question time!
The Branding Guru
How do we typically set up a style guide?
A
We just pick some random colors and fonts and call it a day.
B
We define specific guidelines for each element and ensure consistency in its application.
The Strategy Captain
“Just tossing elements together? That’s more like a game of digital Jenga! A style guide needs careful planning, not chaos. Consistency is key!”
The Strategy Captain
“Exactly! Clear guidelines for each element keep the brand consistent and unified across all channels”
A
A
B
B
Finally, it’s time
to hand over our
masterpiece to the client.
Finally, it’s time
to hand over our
masterpiece to the client.
Finally, it’s time
to hand over our
masterpiece to the client.
Client response:
“This looks incredible! You’ve truly brought our brand to life!”
Client response:
“This looks incredible! You’ve truly brought our brand to life!”
A
B
A
B
A little explanation
Hannah - Branding Guru @ Unform
A style guide is essential for maintaining brand consistency. A well-crafted style guide includes clear dos and don’ts, setting guidelines for logo use, font pairings, and contrast, making it a practical tool for keeping the brand’s integrity intact. It’s a blueprint for how the brand should appear across all platforms.
A little explanation
Hannah - Branding Guru @ Unform
A style guide is essential for maintaining brand consistency. A well-crafted style guide includes clear dos and don’ts, setting guidelines for logo use, font pairings, and contrast, making it a practical tool for keeping the brand’s integrity intact. It’s a blueprint for how the brand should appear across all platforms.
A little explanation
Hannah - Branding Guru @ Unform
A style guide is essential for maintaining brand consistency. A well-crafted style guide includes clear dos and don’ts, setting guidelines for logo use, font pairings, and contrast, making it a practical tool for keeping the brand’s integrity intact. It’s a blueprint for how the brand should appear across all platforms.
Branding Guru
The
Completed
Branding Guru
The
Completed
Branding Guru
The
Completed
Explore other quests
Explore other quests
How else can we help you?
How else can we help you?
Step into our future
Step into our future
A sneak peek into 2025
A sneak peek into 2025
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
Want to see more of Unform?
New proposition
New proposition
New proposition
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!