Status Quo Exploration
Status Quo Exploration
Brainstorming Initiatives
Brainstorming Initiatives
Setting the Course
Setting the Course
The
The
The
Strategy Captain
Strategy Captain
Strategy Captain
"I don’t just share visions; I paint them vividly, turning abstract ideas into a rallying cry for action."
"Give me raw data, and I’ll carve it into actionable insights. It’s like Michelangelo, but with spreadsheets."
“Spotting trends isn’t just a skill—it’s my sixth sense. I see patterns before they even realize they’re patterns.”
Vision SHarer
Data sculptor
Trend Seeker
"I don’t just share visions; I paint them vividly, turning abstract ideas into a rallying cry for action."
"Give me raw data, and I’ll carve it into actionable insights. It’s like Michelangelo, but with spreadsheets."
“Spotting trends isn’t just a skill—it’s my sixth sense. I see patterns before they even realize they’re patterns.”
Vision SHarer
Data sculptor
Trend Seeker
"I don’t just share visions; I paint them vividly, turning abstract ideas into a rallying cry for action."
"Give me raw data, and I’ll carve it into actionable insights. It’s like Michelangelo, but with spreadsheets."
“Spotting trends isn’t just a skill—it’s my sixth sense. I see patterns before they even realize they’re patterns.”
Vision SHarer
Data sculptor
Trend Seeker
Unform's Strategy Captains
Tom
Lizzy
Timo
Simone
Aniek
Hannah
Seray
Unform's Strategy Captains
Tom
Lizzy
Timo
Simone
Aniek
Hannah
Seray
Unform's Strategy Captains
Tom
Lizzy
Timo
Simone
Aniek
Hannah
Seray
Let's start the design quest
Let's start the design quest
This is my Toolkit
This is my Toolkit
Business vision
Tecnical Capabilities
User Needs
UX
Strategy
Business vision
Tecnical Capabilities
User Needs
UX
Strategy
Iteration speed
8.1 /10
18.549
Views
481
Sales
€201.083
Total
18.549
Views
481
Sales
€201.083
Total
Onboarding success rate
Onboarding success rate
19%
Compared to 2024
Conversion rate
19%
Compared to 2024
Conversion rate
The
Challenge
The
Challenge
The
Challenge
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
We jump into the client’s big ideas and goals, turning their vision into a creative challenge that kicks off the design journey.
Client request:
What’s the UX roadmap for the next three years to ensure we stay competitive?
Client request:
We want our new brand to be vibrant! But very serious too…
Client request:
What’s the UX roadmap for the next three years to ensure we stay competitive?
I'll guide you
I'll guide you
The true design journey
The true design journey
The true design journey
The UX strategy process involves three main phases:
The UX strategy process involves three main phases:
step 1
Status quo exploration
Gather insights on how customers currently interact with the brand and its digital tools.
step 1
Status quo exploration
Gather insights on how customers currently interact with the brand and its digital tools.
step 2
Brainstorming Initiatives
Generating and prioritizing ideas to address gaps and opportunities.
step 2
Brainstorming Initiatives
Generating and prioritizing ideas to address gaps and opportunities.
step 3
Setting the course
Creating a roadmap with clear actions designed to achieve the objectives.
step 3
Setting the course
Creating a roadmap with clear actions designed to achieve the objectives.
step 1
Status quo exploration
Gather insights on how customers currently interact with the brand and its digital tools.
step 2
Brainstorming Initiatives
Generating and prioritizing ideas to address gaps and opportunities.
step 3
Setting the course
Creating a roadmap with clear actions designed to achieve the objectives.
step 1
Status Quo Exploration
Status Quo Exploration
Status Quo Exploration
We kick off with a workshop across all organizational levels, gathering insights on customer interactions with the brand and its digital tools.
We kick off with a workshop across all organizational levels, gathering insights on customer interactions with the brand and its digital tools.
We kick off with a workshop across all organizational levels, gathering insights on customer interactions with the brand and its digital tools.
A
B
QUESTION TIME
The Strategy Captain
What’s the most important thing to know about your clients’ customers?
A
What's their preferred method of communication?
B
What frustrations and motivations influence their interactions with your brand?
The Usability Wizard
“Not quite there! Understanding frustrations and motivations is essential to truly connect with customers.”
The Usability Wizard
“Exactly! Understanding frustrations and motivations guides better design choices. Empathy is the key!”
QUESTION TIME
The Strategy Captain
What’s the most important thing to know about your clients’ customers?
A
What's their preferred method of communication?
B
What frustrations and motivations influence their interactions with your brand?
The Usability Wizard
“Not quite there! Understanding frustrations and motivations is essential to truly connect with customers.”
The Usability Wizard
“Exactly! Understanding frustrations and motivations guides better design choices. Empathy is the key!”
QUESTION TIME
The Strategy Captain
What’s the most important thing to know about your clients’ customers?
A
What's their preferred method of communication?
B
What frustrations and motivations influence their interactions with your brand?
The Usability Wizard
“Not quite there! Understanding frustrations and motivations is essential to truly connect with customers.”
The Usability Wizard
“Exactly! Understanding frustrations and motivations guides better design choices. Empathy is the key!”
We organize the insights into a customer journey, focusing on key topics at each stage: initial engagement (before), active interaction (during), follow-up (after).
We organize the insights into a customer journey, focusing on key topics at each stage: initial engagement (before), active interaction (during), follow-up (after).
We organize the insights into a customer journey, focusing on key topics at each stage: initial engagement (before), active interaction (during), follow-up (after).
A
B
Wow, this journey makes it look like we’ve got a theme park of customer emotions! Let’s make sure the rollercoaster is fun, not scary!
Client:
Wow, this journey makes it look like we’ve got a theme park of customer emotions! Let’s make sure the rollercoaster is fun, not scary!
Client:
Wow, this journey makes it look like we’ve got a theme park of customer emotions! Let’s make sure the rollercoaster is fun, not scary!
Client:
A little
explanation
A little
explanation
A little
explanation
Show quote
Tom - Strategy Captain @ Unform
Show quote
Tom - Strategy Captain @ Unform
Show quote
Tom - Strategy Captain @ Unform
Brainstorming initiatives
Brainstorming initiatives
Brainstorming initiatives
step 2
Next, we brainstorm new initiatives with the client, for each stage of the customer journey.
Next, we brainstorm new initiatives with the client, for each stage of the customer journey.
Next, we brainstorm new initiatives with the client, for each stage of the customer journey.
A
B
QUESTION TIME
The Strategy Captain
What's the best way to ensure you're not just brainstorming, but actually solving customer journey problems?
A
Address pain points at each customer touchpoint, don’t just come up with random ideas.
B
Imagine you’re the customer: would you instantly block this idea like a pop-up?
The Usability Wizard
“Yes! Focus on pain points, not just ideas. That’s how you solve real problems”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
QUESTION TIME
The Strategy Captain
What's the best way to ensure you're not just brainstorming, but actually solving customer journey problems?
A
Address pain points at each customer touchpoint, don’t just come up with random ideas.
B
Imagine you’re the customer: would you instantly block this idea like a pop-up?
The Usability Wizard
“Yes! Focus on pain points, not just ideas. That’s how you solve real problems”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
QUESTION TIME
The Strategy Captain
What's the best way to ensure you're not just brainstorming, but actually solving customer journey problems?
A
Address pain points at each customer touchpoint, don’t just come up with random ideas.
B
Imagine you’re the customer: would you instantly block this idea like a pop-up?
The Usability Wizard
“Yes! Focus on pain points, not just ideas. That’s how you solve real problems”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
This process leads to the identification of key themes, grouping ideas that address specific aspects of the journey.
Key themes
Personalized Experience
Enhanced Support
Tech Convenience
Feedback Integration
A
4
1
4
1
B
Key themes
Key themes
Personalized Experience
Personalized Experience
Enhanced Support
Enhanced Support
Tech Convenience
Tech Convenience
Feedback Integration
Feedback Integration
Can we make one of the themes ‘world domination,’ or is that too ambitious?
Client:
Can we make one of the themes ‘world domination,’ or is that too ambitious?
Client:
Can we make one of the themes ‘world domination,’ or is that too ambitious?
Client:
A little
explanation
A little
explanation
A little
explanation
Show quote
Lizzy - Strategy Captain @ Unform
Show quote
Lizzy - Strategy Captain @ Unform
Show quote
Lizzy - Strategy Captain @ Unform
SETTING THE COURSE
SETTING THE COURSE
SETTING THE COURSE
step 3
It's time to refine our innovation themes and select ideas that align with our goals, setting the stage for an actionable roadmap.
Key themes
Personalized Experience
Enhanced Support
Tech Convenience
Feedback Integration
QUESTION TIME
The Strategy Captain
How do you organize your brainstormed ideas based on time impact?
A
I ask my pet what they think. If they look at it for more than five seconds, it’s a priority.
B
Organize them in a fancy model, layering short-term wins and long-term strategies.
The Usability Wizard
“Pets make great priorities checkers, but a solid strategy model works even better!”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
QUESTION TIME
The Strategy Captain
How do you organize your brainstormed ideas based on time impact?
A
I ask my pet what they think. If they look at it for more than five seconds, it’s a priority.
B
Organize them in a fancy model, layering short-term wins and long-term strategies.
The Usability Wizard
“Pets make great priorities checkers, but a solid strategy model works even better!”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
QUESTION TIME
The Strategy Captain
How do you organize your brainstormed ideas based on time impact?
A
I ask my pet what they think. If they look at it for more than five seconds, it’s a priority.
B
Organize them in a fancy model, layering short-term wins and long-term strategies.
The Usability Wizard
“Pets make great priorities checkers, but a solid strategy model works even better!”
The Usability Wizard
"Haha, if it feels like a pop-up, it probably is! Think like the customer."
A
Feedback Integration
Convenience Through Technology
Enhanced Customer Support
Personalized Experience
B
Finally, we create a clear, actionable roadmap that outlines the steps toward achieving the client's goals.
Key themes
Key themes
Personalized Experience
Enhanced Support
Tech Convenience
Feedback Integration
Personalized Experience
Enhanced Support
Tech Convenience
Feedback Integration
A
Feedback Integration
Convenience Through Technology
Enhanced Customer Support
Personalized Experience
Feedback Integration
Convenience Through Technology
Enhanced Customer Support
Personalized Experience
B
This roadmap is like our treasure map—let’s follow it straight to the gold!
Client:
This roadmap is like our treasure map—let’s follow it straight to the gold!
Client:
This roadmap is like our treasure map—let’s follow it straight to the gold!
Client:
A little
explanation
A little
explanation
A little
explanation
Show quote
Tom - Strategy Captain @ Unform
Show quote
Tom - Strategy Captain @ Unform
Show quote
Tom - Strategy Captain @ Unform
The
Strategy
captain
Completed
The
Strategy
captain
Completed
The
Strategy
captain
Completed
Explore
other quests
Explore
other quests
Explore
other quests
How else can we help you?
How else can we help you?
Step into
our future
Step into
our future
Step into
our future
A sneak peek into 2025
A sneak peek into 2025
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
We’re gearing up to reveal Unform’s bold new proposition. Stay tuned for a fresh vision, innovative ideas, and exciting updates.
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
2025 is shaping up to be a year of exciting new collaborations, allowing us to bring fresh and innovative solutions to the table. Stay tuned for what’s to come!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
In 2025, we're all set to elevate user experience with fresh, intuitive designs that make interactions smoother and more seamless than ever before!
Want to see more of Unform?
New proposition
New proposition
New proposition
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!
MORE, MORE, MORE DESIGNS!